George King

George King Principal


George King is an award winning chartered Architect who has worked on projects based in Australia, Europe, US, Middle East and Russia. He is experienced in designing projects in a wide range of type, size and scale from large public buildings through to residential dwellings, furniture and sculpture.

George was founding director at design studio NEON, where he produced work for high profile clients such as Topshop, MONA, M&C Saatchi, Peroni and Hugo Boss. He was senior architect at Zaha Hadid Architects where he worked on the London 2012 Olympic Aquatic Centre, FIFA 2022 Qatar World Cup stadium, Central Bank of Iraq and Oxford University Middle East Centre. Prior to this George worked for Grimshaw in Melbourne and London and DesignInc in Melbourne.

He has exhibited at the Royal Academy of the Arts in London, the Detroit Design Festival, the London Festival of Architecture and at Sculpture by Sea in Bondi where his design, House of Mirrors, won the Andrea Stretton Memorial Invitation. George’s work been featured in design magazines Wallpaper, The Architects’ Journal and Dezeen, along with mainstream media outlets such as The Sunday Times, The Huffington Post and the BBC.

George has taught extensively, both at Undergraduate and Master’s level, leading programs at Lund University in Sweden, The Bartlett School of Architecture in London and Monash University in Australia. George received his bachelor degree from the University of Liverpool and his Masters from UCL’s Bartlett School of Architecture where he also received his Certificate in Professional Practice & Management in Architecture (ARB/RIBA Part 3).

Catherine Booth Studio Director

BA PostGrad Dip Psych

Catherine Booth is a psychology graduate with a background in media. She oversees the day to day running of the studio. Catherine is particularly interested in the field of positive psychology and how art, architecture and design can influence a person’s wellbeing. Her experience in the fields of psychology and marketing make her a unique contributer to our multi-disciplinary team.

Catherine worked for a number of global media brands including The Walt Disney Company and Virgin Media before becoming Head of Studio at NEON where she was responsible for all studio operations. She received a Bachelor of Arts from ACU and a Postgraduate Diploma in Psychology from Monash University.

Yogini Patel Head of Sustainability

BA(Hons) ProfDipArch

Yogini Patel is an Architectural Designer who has led various projects from concept to completion, ranging from bespoke residential, to temporary exhibitions. She graduated with a Bachelor Degree from the University of Liverpool and Professional Diploma (Part II) from the Centre of Alternative Technology in Wales.

Yogini’s diverse experience includes roles at international design studios, local planning authorities, architectural press and sustainable organisations. Yogini was Project Lead at NEON where she ran the studio’s UK based projects. She is interested in ecological innovation within the urban environment.