Topshop, Oxford St
Bloom is a large scale, moving installation composed of 159 individual rod-mounted petals which gently rise and fall in response to computer-sequenced pulses from fans positioned below. The graceful movement of the piece is achieved using a counterbalance weight integrated into each petal which when pulsed with air from below causes a rotational movement around a precisely defined pivot. Bloom aims to mimic the organic movement of blossom in the wind, appearing like a living, breathing element in the shop window.
The top of the petals are a minimalistic white, while the underside is decorated with a bold banded pink graphic. An instantaneous colour change effect is created through the rotation of the petal components in the wind created by the fans beneath. Intense pulses of movement and colour reverberate across the installation, stopping shoppers in their tracks as they walk past the window.